Global Consumer Trends of Euromonitor for 2019
Euromonitor commented that there will be a change in the year 2019. An increase in the purchasing power authorized customers pushing brands to enhance their values. Associated customers are discovering happiness in separating. Old customers want to be treated and feel as younger.
Best Global Consumer Trends 2019 of Euromonitor are as follows:
1. Agnostics of Age
Agnostics of age does not contain confirmation to demographic expectations that connects people. The best way to gain trust and loyalty is by developing services and products. Universally available as it is designed by considering the older people in mind. Baby boomers are having common priorities and values of the younger generation and millennial being realized and the mindset required to be properly understood and carried in the future.
2. Back to Basics Status
Back to Basics Status customers are looking for differentiated, experienced and authentic products enabling them to show their individuality. Customers in the developed economies are re-evaluating their habits of spending, shifting away from explicit materialism to simplicity, individuality, and authenticity. So the developing economies are increasing, the same pattern is probably to develop, with the customers demanding of the generic products and beginning to show more value on unique, differentiated offerings and good quality that deliver the appropriate level of status.
3. Aware Customer
An aware customer is also malleable and selects for the moment. So, the domain of morally located producers of niche is being comprised of conservative companies with huge welfare substitutes of the products. Thus, aware customers are motivational and will increase the trends. Concerns of animal welfare will increase further and spread to other industries beyond pet food, home furnishings, home care, fashion & beauty, and food. Hence, responsible business means shifting, challenging companies to enhance fewer standards of animal welfare for regular products.
4. Organized digitally
An increase in the ubiquity of high-speed internet, specifically an increase in the mobile internet is fueling the online experiences of live interaction and simplifying association on huge files. From education to dating, people have grown to presume more life-like and authentic online interactions. As the technological comfort and capabilities are used to grow and the range of things will be done Digitally Together. Thus technological comfort and capabilities are used for growth according to the potential of what can be experienced or created together.
5. Everybody’s Expert
Everybody’s Expert articulates the switch in power within consumers and retailers. Earlier, the shoppers were dependent on some information source or brand to acquire what is needed and companies should continuously modernize, carry out the decrease in prices and rationalize their offerings to attract shoppers. On the origin of Everybody’s Expert trend is the most mandatory requirement for digital customers to share and absorb information. Hence, the use of the internet is continuously increasing across the globe and all the industries will have to accept the new demands of customers to stay appropriate.
6. Sole Living
Internationally, various single-person households will overtake the development of household sizes. Also, the baby boomers are anticipated to consist of a huge share of the growth. Whereas baby boomers are well known for the large rate of divorce among their followers, and the people of younger generations have refused the marriage and living together. The stage is set for the trend that is assured to outdate the generation.