Pork Industry in America Find New Consumer Base in Hispanic Population

A new survey report is concluding that Hispanics are one of the most potential consumer bases for pork-based edibles. However, this ethnic group has faced tremendous neglect as a relevant consumer belt. These crucial findings are according to the report by the National Pork Board. Hence, the report is also suggesting that retail and grocery belts in the US should take advantage of the situation.

They should develop the right message and deliver it in the right spirit to woo Hispanic customers. The report is also suggesting that Hispanics alone can contribute a total of $1.7 trillion to the pork industry. Hence, it is certainly a big consumer base and missing them further will lead to prominent business loss. The report is also suggesting that Hispanics are having a strange cultural affinity for pork-based products. Hence, the report is emphasizing on the right way to address the situation. Retails are hence developing the right message and are trying to deliver the right message at the right time to get maximum returns.

According to one Mr. Jason Menke who is now heading the National Pork Board, The survey is an integral part of the Pork Checkoff program. The program is looking to increase pork consumers across the US. Hence, they are aggressively trying to tap the Hispanic population.

The director is also adding that younger generations are consuming less amount of pork. They are also trying to reach younger consumers through traditional media such as television. However, they are falling flat Hence, they are launching various surveys to address the issue. The study is out in two different editions. After these surveys, the report is concluding that the Hispanic population is the next big consumer base. Hence, retailers are now focusing extensively to cater to the growing needs of Hispanics in pork consumption.

Leave a Reply

Your email address will not be published. Required fields are marked *